The Why Before the Buy

Today’s consumers don’t often follow a simple path of “search for what I want, find it, buy it.” They search at home, at work and on-the-go to find the products and services they need, and research reveals the factors that influence a consumer’s fragmented shopping patterns and their decision to make – or not make – a purchase.

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The Why Before the Buy

4 ways to make your hotel feel more like home

While you'll always enjoy returning to your family and home, you don't have to feel uncomfortable for weeks at a time during your extended trip. These four tips help you make your hotel experience feel more like home, and your overall trip more enjoyable.

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4 ways to make your hotel feel more like home

Color Your Kitchen

While the kitchen is often the busiest room in the house, it is also one of the most important rooms when it comes to renovations. An easy way to give your kitchen an instant upgrade is by adding color in places that complement the decor of the room. Elements such as cabinetry, sinks and appliances are good places to start the facelift process while also adding more functionality.

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Color Your Kitchen

Helping Veterans Build Careers

Once their military service ends, veterans can face obstacles in assimilating back into civilian life. One common struggle is finding post-military employment, which is why some veterans choose to own their own business and pursue franchising, which allows veterans an opportunity to apply the skills they gain in the military, such as leadership, work ethic and discipline, to manage and run their own business.

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Helping Veterans Build Careers

Easy Potluck Party Dishes

Whether you’re celebrating the holidays or at a watch party for your favorite team, bring a simple make-and-take recipe for a tasty good time. Not only does a potluck menu take some pressure off the host, it gives each guest the chance to share beloved recipes and introduce new dishes featuring favorite ingredients, like with these recipes for Sweet Bacon Smokies and Apple Butter Gooey Butter Cake.

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Easy Potluck Party Dishes

The truth behind 2 popular 'health' foods

Did you dance in delight the first time you heard that dark chocolate is good for you? Did you think that your favorite indulgence just became an official "health food?" Popular culture often makes too much of health benefit claims, especially when it comes to food and drink that many people consider guilty pleasures. It's important to understand it's not always the item itself, but certain components in it that have potential health benefits.

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The truth behind 2 popular 'health' foods

Senior High: Capture your teen's authentic self with senior portraits

Here it is, the final year of high school. A year from now, nothing will be the same, so this is, no doubt, an exciting and often nostalgic time for the entire family. As this final year of high school begins, now's the time to think about senior portraits. Of course, you want your teen to be on board with the entire process so you have a collection of beautiful images you will treasure forever.

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Senior High: Capture your teen's authentic self with senior portraits

TIMBER!: 10 smart steps for chainsaw safety

Millions of homeowners safely use chainsaws every year, however, it's important to recognize outdoor power equipment is dangerous. Every person who uses a chainsaw must take precautions to prevent accidents and injuries. Follow these 10 smart steps to help keep you safe every time you use a chainsaw, from the power equipment experts at Husqvarna.

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TIMBER!: 10 smart steps for chainsaw safety

 

Home Work: Chores earn high marks as financial teaching tools, parents agree

When you pay your child $5 to clean the garage or $6 to mow the lawn, you’re accomplishing far more than just getting the tasks done. A majority of parents use chores to teach their kids that money should be earned, a new study reveals.

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Home Work: Chores earn high marks as financial teaching tools, parents agree

Scaring up cash: Liberate yourself from haunted finances and prosper

Did you retire the checkbook and register years ago? Do you now pay your bills automatically? If you answered yes to these questions, then you may be in the dark about your account balance(s) and exactly where your money is going. One or more skeletons could be lurking in your financial closet. Oh, the horror! Fear not this Halloween season. Let's get you to a healthier, happier place. It's time to reverse the ghastly trends bewitching your finances and scare up some cash for life's next big moment.

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Scaring up cash: Liberate yourself from haunted finances and prosper

Open Talk About Open Enrollment: 5 Surprising Ways Americans React to the Annual Process

We all have annual to-do’s — from filing our taxes to celebrating our birthdays, these once-a-year rituals are in the fabric of our lives. Some tasks we enjoy more than others, but each holds significance. One of these important yearly tasks is selecting your insurance benefits at work during what is commonly referred to as open enrollment. With the stresses of work and life already bearing down on us, having to choose from a sometimes complicated set of benefit options can be a struggle. But is this process really so bad? How do people really feel about open enrollment?

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Open Talk About Open Enrollment: 5 Surprising Ways Americans React to the Annual Process

Celebrate 100 years of majesty with a visit to a national park

Celebrate 100 years of majesty with a visit to a national park

No matter where you live, there's a good chance one of these mesmerizing landscapes or historical monuments is just a quick road trip away. However, while millions will visit these majestic spots each year, few realize a major challenge faces national parks across the country — waste. The National Park Service manages more than 100 million pounds of waste nationally, much of which is generated by serving more than 300 million park visitors per year — that's enough to fill the Statue of Liberty more than 1,800 times.

While waste is a major issue in the parks, visitors can make a difference.

 

Despite strides against all cancers, liver cancer rates on the rise

What's driving the increase in liver cancer when so many other types of cancer are declining? Multiple factors could be in play.

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Despite strides against all cancers, liver cancer rates on the rise